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Notes on AI search visibility.
Practical guides on how AI assistants find, choose and cite brands, and how to measure it honestly.
Latest articles
Why AI Answers Change From Run to Run, and How to Read the Data
AI answers vary because of sampling, changing web results, model updates and personalisation. How to separate real trends from noise in AI visibility data.
Structured Data for AI Search: Organization, Product and FAQ Schema
How JSON-LD structured data helps machines understand who you are and what you sell, which schema types matter most, and common mistakes.
Getting Cited: What Makes a Page Useful to AI Search Engines
Practical, non-speculative ways to make your pages easier for AI answer engines to retrieve, understand and cite, without tricks or guarantees.
Share of Voice in AI Answers: How to Measure It (and What It Tells You)
Share of voice compares how often your brand and competitors are mentioned in AI answers. How it is calculated, how to read it and its limits.
Writing Prompts That Reflect What Buyers Actually Ask AI
Your AI visibility data is only as good as your prompts. How to build a prompt set that mirrors real buyer questions across the funnel.
GPTBot, ClaudeBot, PerplexityBot: Which AI Crawlers Should You Allow?
A guide to the main AI crawlers, the difference between training and search bots, and robots.txt rules that block training without hurting AI search visibility.
llms.txt Explained: What It Is and Whether Your Site Needs One
llms.txt is a proposed Markdown file that summarises a website for language models. How it works, what it can and can't do, and how to create one.
How to Track Your Brand in ChatGPT, Gemini, Perplexity and Claude
A step-by-step method for tracking brand mentions in AI answers: building a prompt set, choosing engines, scheduling runs and reading the results.
How AI Assistants Decide Which Brands to Recommend
What we know, and what we don't, about how ChatGPT, Gemini, Perplexity and Claude pick the brands they recommend, and what that means for marketers.
What Is AI Search Visibility? A Practical Guide for 2026
AI search visibility is how often AI assistants mention and cite your brand when buyers ask questions. What it is, why it matters and how to measure it.
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